I knew I wanted to launch a new collection that elevates the LITZI brand. LITZI is all about celebrating personal storytelling. ELLE GUY by LITZI is about celebrating our personal milestones that defy convention. With ELLE GUY, we are taking LITZI next level.
I thought it would be fun to share my inspiration for the new collection, and how I brought it together for you.
MOOD BOARD for ELLE GUY by LITZI = Zoë Kravitz rock star vibes
ELLE GUY by LITZI is the vintage-inspired rock star bling that celebrates the guts it takes to chart your own path. I wanted to create a look book worthy of ELLE GUY’s glamour status, that tells the story of this elevated collection.
PHOTOSHOOT MOOD MOARD = Old school record player, leather couch, velvet, grandma’s candy and vintage glassware
This reveal means so much. The ELLE GUY by LITZI look book reflects the story I want to tell and the vision I want to share with the world. I want ELLE GUY by LITZI it to tell your stories of survival, bravery and going your own way. I hope you embrace ELLE GUY by LITZI because it symbolizes the badass that you are.
LOCATION: Marconi Montreal. Such good vintage vibes. I imagine listening to records in my grandma’s basement while sorting through hidden treasures
STLYING MOOD BOARD = David Bowie androgyny, silk, corduroy, denim - all in rich colours
MAKE-UP MOOD BOARD: Model’s natural beauty, freckles and jewel tone make-up colours
I cannot tell you how crazy it feels to finally share the look book. To see my vision come to life. I couldn’t have done it without the amazing models Ivy and Marylou, make-up artist Axel, my incredible photographer Rich Sibbald (who drove to Montreal from Toronto during a snowstorm to shoot it!), my niece Kiera and my husband Justin who were essential that day. Big shout out to Marconi for letting us take over the restaurant for the day!
I hope you love the look book!
With love,
Lynda
Shop ELLE GUY by LITZI LOOK BOOK HERE
