I launched LITZI on January 6th, 2016. If 2026 is the new 2016, I thought I’d do a little time travel to honour the wins. LITZI is about celebrating all the feels. The ups and the downs. It’s about finding strength when you need it. It’s about the wearable prompts that remind you of the powerhouse you are. So to commemorate the last decade, I created a top ten list of The Things I Almost Didn’t Do…but I’m so glad I did!
Thank you for being here. Cheers to the next 10! 🥂
Are we born strong, or is it a choice? Or, do we have no choice but to be strong? I find myself reaching for my Sensitive Gangsta necklace often these days as I navigate the ups and downs of life. It both reminds me of my strength, and gives me strength when I need it.
Getting dressed in the morning is a series of choices to set the mood for my day. Sweatpants send one message to my brain. Leopard print silk pants tell my brain a whole other story. I choose the latter. At least I try to, as often as possible. Even if my only meeting that day is with myself! LOL.
Speaking of leopards, you have to see The Leo ring with green gems. This was a special request, and I am loving these stones as an option for any of the LITZI moissanite pieces. Love the bling. Message me if you want more details!
There is something magical about the transformative power of fashion and jewellery that amazes me. I had a teammate in university who always made bold choices that made you do a double take. Compared to my staple of jogging pants and t-shirts (which I still love BTW), I couldn’t understand why she would bother…especially when we often had 6AM practice and were exhausted. When I told her that I dress to reflect how I feel, I’ll never forget what she told me: that she dressed for how she wanted to feel. There is a lot of truth to her POV.
I think we can derive so much power from colours, textures, symbols and words. That we can tap into new emotions just by stimulating our eyes and hearts. The same applies to the fresh tulips on my kitchen table. The weather may be in flux, but those tulips never falter. Every time I look at them, I smile in my mind. It’s the littlest thing…and yet…in the front seat of life’s rollercoaster…that inner smile is literally everything.
I try to conjure that same magic when I design jewellery. To adorn us in the feels. To help us feel happy and uplift our spirits.
Bust out that perfume. Decorate with fresh flowers. Put on that bright lipstick. Light that special candle. Wear the nice undies! Take time for your favourite meditation. You don’t have to justify it! Don’t just save it for your guests. Spoiler: The queen isn’t coming to dinner! Appreciate all that beauty now, for yourself. Fill your cup.
Happiness is a flex, a muscle we can strengthen. Reach for it at every turn. Take in as much as you can. It should be a habit, not a “treat”.
As the energy transitions and flowers bloom, take a nod from mother nature and show off all your colours. Delight yourself! There is nothing frivolous about the power of beauty when you reach for it intentionally. It’s self-preservation. It’s a matter of life and dress!
Why can’t we see our emotional strength the same way we can see our physical strength? On the outside. In our muscles toned by all those Kleenex boxes we’ve been lifting. Our six pack abs formed from the stubborn grit developed from all that adulting we do everyday? I swear, if you could see my emotional body – I’d be ripped!
I remember when I was in my 20’s; school, partying and my personal life had me feeling “tired”. Now I laugh when I compare the concept of tired as a student vs. tired as an adult. I know our capacity for emotional strength grows, but where is our badge of honour? How do we get to celebrate the results of all that emotional lifting?
I guess it’s the gift of perspective. Now, problems I face feel like an obstacle course, I can run and jump like an Olympian. Is there such thing as an emotional Olympian? If there is, I want my gold medal.
Perspective has taught me that there are days for big strides and there are days you take one small step at a time. When our plates are full, sometimes it’s better to reprioritize, give yourself grace. If all you had to give today was 20% and you gave that, then you gave 100% today. You did great.
LITZI is about supporting you as you chase your dreams, but it’s also about reminding you that life is a Work In Progress. That if you need a reminder of the Audacious amazing person that you are, put on your Give Them Hell ring or your Sensitive Gangsta necklace and remind yourself that you are supported.
We grow and expand into formidable humans. But we are still human, and sometimes it’s ok to do less, to stop and keep it simple. Be patient. Maybe the big flex will be another day.
Life is a marathon, not a sprint. So, give yourself a break. The definition of success is pliable. Some days the checklist is full of big exciting moments. But some days, it’s about taking a walk. Seeing friends. Taking your vitamins. Getting your sleep. Don’t forget that baseline. Because as every athlete knows, it starts with the basics.
Fear is so smart. It will do anything to protect us. It will do anything to keep us safe in our comfort zone. Our job is to spot fear and work to override it so we can achieve our dreams. It’s not easy. It’s a daily fight. It’s so much easier to behave in the ways where we know what the outcomes will be. Our brain chooses a familiar hell over an unfamiliar heaven. You have to be delulu, you have to be audacious. You have to push against the grain of human nature to play big.
As an athlete, I had to try out for teams. I had to say out loud that I believed I was good enough. I had to show up and go for it, but it started with that self-belief. It meant facing external criticism. Facing people around me who judged my confidence, who didn’t see me the way I did. You would think that being brave would garner instant support, but it doesn’t. Why? Is it that our dreams niggle at others who let fear win? I don’t have the answer. I just know that to make my dream come true, I had to find support around me, but first I had to believe in myself. I had to ask “Why NOT me?”. Other people’s criticism is just an obstacle on the hero’s journey, but they shouldn’t get final say. I don’t want my story to end with “she let others decide”. No way.
Running this company as a solo entrepreneur, I have to find that support every day. Sometimes it’s from sales, your beautiful love notes, likes and views on social media, partnerships and collaborations…but ultimately every day I have to support myself. I think if I boiled LITZI down to one thought, it would be this: take the time to sit with your dreams, write them down, ask your self what you want to feel and give yourself the agency to make it happen. Every day. Believe that you deserve to accomplish what sets your heart on fire. You deserve to spend the time, the money, the energy and the focus on yourself, no matter what others say or what fear tells you.
I hope that wearing the AUDACITY necklace is your reminder to support yourself every single day. That despite the naysayers, look for the people that believe in you and ultimately, see the face in the mirror as the most important support you need. It all begins with you.
And know that I am here and that I believe in you. There is no dream too big, if you take the big risks and small steps every day. Let fear crumble like the liar that it is.
For all your brilliant, messy, magical thoughts.
Whether you're scribbling dreams, plotting world domination, or just making a grocery list feel important — this journal's got your back. With 80 creamy lined pages, a built-in elastic to keep it together (even when you’re not), and a ribbon to mark your genius, it’s the perfect sidekick. Bonus: there’s a secret pocket inside for stashing loose notes, receipts, or love letters you’re not ready to send.
• Cover material: UltraHyde hardcover paper
• Size: 5.5" × 8.5" (13.97 cm × 21.59 cm)
• Weight: 10.9 oz (309 g)
• 80 pages of lined, cream-colored paper
• Matching elastic closure and ribbon marker
• Expandable inner pocket
It starts as insult, being called delusional. A name given to the people who dream big, who want more than the status quo. Who believe that life has bigger plans in store for them. Others think they are too big for their britches, braggarts, ego maniacs, or insane. But why shouldn’t we dream big? Why does it feel like we should just clam up and play small? Live in fear and stay with the herd. Aren’t we given the gift of imagination for a reason?
It’s only delusional until it happens. The Delulu necklace is for the dreamers who refuse to shrink their vision to make others comfortable. A little delusional, a lot determined, it’s a reminder to keep believing, keep moving, and trust that bold dreams often begin as quiet acts of faith.
Pendant measures approximately 30mm x 10mm and comes on an 18” chain
Available in sterling silver or gold vermeil
Please allow 2-3 weeks for your order to ship
When I was a 15-year-old proverbial small-town girl living in rural Ontario and I announced I wanted to play professional basketball in Europe, people scoffed at the idea. That pissed me off, but I decided to let that negativity fuel me. I’ll show them. “Why not me?” I asked myself. I didn’t just sit around and daydream. I trained. I lifted weights. I was on the court every day. I took all the necessary steps and I made it happen. I played professional basketball in Europe because I decided to. Sure, luck was on my side, and a little fairy dust…but I played a big part in the plot of my life. We are writing our story every day.
Team Delulu Forever
I wanted a necklace that would make me smile every time I put it on. That reminded me to keep it light, to keep dreaming in technicolor. A promise to continue to have faith in myself and in my ability to take risks, to take one small step every day towards my goal, whether the path is visible or not. Blind faith starts as a voice in your gut. You have to build the highway yourself. Every day. Move towards your North Star, even though it feels miles away.
It’s only delusional until it happens. I still have big dreams and I am taking the steps to make them happen. I am proudly Delulu. I won’t let fear stop me or other people’s judgement. I want to live on the other side of self-doubt. I want to live where dreams come into being because I have faith that magic is always possible. It doesn’t guarantee results, but it gets you a lot closer than doing nothing at all.
I hope you wear your LITZI Delulu necklace with pride. The only way to control the future is to build it. And it’s going to take the dreamers to make it worthy of our gift of imagination. I’ll be rooting for you! Say your dreams out loud and if someone scoffs, take that as a sign that you are forging the right path.
Originally shared February 14, 2026 How do you care for yourself? I don’t mean the aesthetic upkeep dictated by beauty standards. I mean, taking pause to reflect, to ask yourself what you truly need in this moment? What comes up for you?
My goal this year is to prioritize feeling good in my body. To drink more herbal tea. To take the exercise class that make my body feel amazing. To sprinkle happy makers around my space so I feel uplifted. To consistently set boundaries. (It’s not easy for me!) Self-care is more than a buzzword, it’s real. If you don’t slow down and let yourself rest, your body will force you to slow down. It can be hard to rest, to winter…but we need time to be dormant. To let the seeds sleep. We all need to put our devices down and embrace stillness…after you read this lol!
Whatever you need, it takes self-awareness to really figure it out. It may take a burnout to learn that it really matters. Noone is going to do it for you. What I hope for you, my friend, is that you are generous with yourself. Whatever that may look like. Drink water. Light a candle. Breath. Meditate. Stretch. Write. Do the work-out, even if it is only for 10 minutes. Go for a walk. Crochet a blanket and channel your inner-granny! Paint a water-colour landscape. Surround yourself with beautiful things. Put on jewellery that reminds you that your most important love story, is the one you have with yourself. We are the hero of our own story, and even heroes need love, and rest. The adventure awaits, and we want to feel good enough to jump right in.
Happy Valentine’s Day!
XX
Lynda
SHOP ALL THE LOVE
DELICATE TREASURES
EMPATHY & HOPE
LITZI LOVE LETTER
For your Lucky Bastards
SOMETHING IS BREWING
Something is brewing my Lucky Bitches. I want to take what we’ve built here and bring it IRL. I’ve started with this fun LBSC coffee mug, but stay tuned for more…
Sparkle and Shine Bitches✨
This mug is a small daily reminder to get up, show up, and start where you are.
Featuring the Lucky Bitch Sports Club seal on both sides, it’s made for mornings, movement (or not), and finding your rhythm.
11oz white ceramic mug.
Dishwasher and microwave safe.
• Ceramic
• 11 oz mug dimensions: 3.8″ (9.6 cm) in height, 3.2″ (8.2 cm) in diameter
• Lead and BPA-free material
Originally shared January 31, 2026 Do you have those people that make you feel like it’s all on purpose? That person who brings you a cup of tea, writes you a love note, or bakes your favourite dessert? That person who is the shelter from the storm? That person who sends you the funniest gif at the exact right moment?
We always celebrate romantic love…but what about that friend who cheerleads you to go beyond your comfort zone. Your kid who says something that makes you giggle, right when you are in the thick of it. That parent who appreciates a call. The colleague who is patient, even when you fuck up.
These moments are gold. It’s the little things, don’t you think; that make life make sense?
I hear my son chatting about Valentine’s Day cards and I think about how sweet it is that love is a concept right now. I think about how at one point it’s about candy and roses and grand gestures. Now, I see that relationships are a whole other box of chocolates. When big life decisions test the waters… love is a boat that you paddle together, until one day it changes again to a quieter togetherness. It’s forever changing, no two loves are the same.
Why do we celebrate Valentine’s Day? I always come back to the little rituals that mark our paths. Not the pressure of it, but just taking that moment to say I love you. I appreciate you. An excuse to spoil someone or offer a little kindness.
It’s a reminder to take a moment to say the thing… to do the thing. Time passes so fast. Looking back, those little things become the biggest things we remember.
Whether you choose a little token from LITZI or not, I hope you mark Cupid’s big moment with a sweet little thing for your loves.
I’ve put together a LOVE PAGE, a READY TO SHIP PAGE and lots of cheeky inspo for those of you who want to go in a whole other direction. No matter what, I hope you lead with love. The world will be better off for it.
For the person who is there for you through the good, the bad and the ugly. The Thelma to your Louise. There with you to the very end. You know who they are - your Ride or Die 🖤
By popular demand—meet the Lucky Bastard ring. Inspired by the Lucky Bitch ring (and all the partners who wanted in on the fun), this piece is a playful nod to gratitude and good fortune.
It’s a reminder that no matter what life throws your way, you’re still one lucky bastard—and that’s worth celebrating.
Whether you wear it as a charm for good luck or gift it to someone who’s hit the jackpot (ahem, you), this ring brings a wink, a smile, and a whole lot of heart.
Our black heart-shaped acrylic coasters will make everyone smirk 😏
The set of thirsty, lucky bitch, badass and lover coasters are an unforgettable gift for someone you want to make smile, including yourself. These unique coasters are made to keep your table tops safe from cocktails and coffee stains, while you entertain the lucky bitches in your life.
Set of 4 heart shaped, acrylic coasters
Each heart coaster is 12.3cm x 11.7cm
Please allow 2-4 days for your order to ship
Care Instructions: Wipe with a microfibre cloth or simply use soapy water to clean your items. Rinse with lukewarm water. Let product dry completely before putting on any surface. Not dishwasher safe. Do not soak in water. Do not use chemical or natural cleaning products to clean
I hope your holidays allowed you to unplug, relax and get back in touch with yourself and your loved ones that fuel you. As we slowly get back into the rhythm of real life, I find myself thinking about my energy. I seem to arrive at the end of a year close to burnout. I feel like a different person now. Why does that happen? Can I prevent it? Can I get more intentional and selective about where I put my energy?
I know we are bombarded with quotes, mantras and advice on social media, and much of it can seem like platitudes. But — I think that the right words, and the right stories, can play a helpful tune on the record of our minds.
I decided to make an intention board. I asked myself “Where do I want to be three years? What do I want a Tuesday to look like?” I plotted my personal goals and intentions for 2026 and curated energizing visuals for them. I printed it out and taped it to the wall next to my desk. I am a quote lover. I find that the right words can change my mood, my vibe and my day. I have to be really selective and purposeful with how I talk to myself. I used stickers and post it notes when I was an athlete. Now, I turn the words I need into jewellery. Hope. Empathy. Muse. Work In Progress. Lucky Bitch. Give Them Hell.Fuck it. And our latest collab that we designed together — Sensitive Gangsta. These words are touchstones that bring me back to myself.
I decided that this year protection is my word. “Your energy is your currency, so spend it wisely.” Isn’t that what they say? I believe this is true and I want to spend my energy wisely. I don’t want distractions to get in the way of my dreams.
What is your word? What is the story that you want shaping your beliefs, your focus and your year? Is there a word that you want to carry with you wherever you go? I would love to take that word and make you a taliswoman. There are so many ways you can personalize LITZI. Whether it’s your 2026 word, words of encouragement or a saying that reminds you of your purpose — let’s turn it into something that will last forever!
Need help figuring out your word(s)? Discover the joy of journaling with our No Risk, No Magic journal. Or, go for a tried and true LITZI classic. The choice is yours.
I reached out to you here and on social. I asked you for your mantras, and you answered. Thank you.
I took time to digest your words, to play with them and the visuals that inspire me. I have wanted to use an evil eye in some capacity for a while now. I love what it represents. That it protects us from negative energy. That it deflects envy. The evil eye brings us good luck and good vibes. What more could you want from a necklace?
I also wanted to create a piece that I could touch and go to for comfort, like a worry stone. I always love creating tactile pieces that give us something to hold on to, to turn to in a vulnerable moment.
LITZI has always been about celebrating all the feels. I imagined a piece that was strong and bold, but that also expressed vulnerability. I chose a tear as a symbol. Crying is not weakness! It is how our body self-regulates. Tears shed while crying reduce stress, help us process emotions and deepen our connection with others. Tears are a symbol of healthy release.
So many of you shared mantras that resonated with me, but it was the words SENSITIVE GANSTA that kept coming up in my sketchbook. These words express how I feel about myself. They remind me that being in touch with our emotions is essential to being our most authentic and bold self. In a social media and AI world where conformity is rewarded, going our own way is the ultimate act of rebellion. Our humanity keeps us resilient and unique. For me, it’s always been about embracing all our layers, without judgement.
As I was sketching these words and symbols, I envisioned what this piece would feel like. It all came together and I felt a knowing. An authentic pull to this design. A moment of authentic clarity… and when I feel that certainty, I trust it. I love this new piece we designed together. It feels like a smooth, rounded pebble you’d find on the beach. It’s shiny and shaped like candy!
Designing this piece couldn’t have happened without this beautiful community made up of like-minded souls who love jewellery, making a personal statement, and embracing jewellery that tells a story.
As we close out 2025 and bring in a new year, may we all be protected, safe and may 2026 bring us all good luck.
Cheers friends. Thank you for being here and for reading my letters to you.
I’ve seen a lot of holiday images of silk dresses and mini skirts. I love it all in theory…but then I think about freezing my ass off as I jump out of an Uber and over a snowbank or worrying about nylon runs when cuddling the family dog…and I think to myself…there has to be another way to feel glamorous and dare I say – comfortable!? Of course I want to shine, but do I want to spend money on a dress I rarely wear? I prefer to let my jewellery do the talking.
I took to Pinterest for inspiration and curated three style guides to inspire us all to get more creative with our holiday style. Why not play with what you already own, and add some glimmering accents that will be the talk of cocktail hour? Nothing distracts the family from their big drama more than big sparkle! Think leopard print, cashmere sweaters and The Leo Ring! Or shimmering pants and The Lucky Bitch Ring. Why not mix your favourite track pants and sneakers with The Goldie LOVE Chain?
I say, spoil yourself and your family with treasures to hold on to, that can be worn all year long. At the end of the day, dress for yourself. YOU are The Main Character of your story! Come as you are. Dressed to express your real self …with a little extra.
They may be blunt. This fire sign is one-pointed and follows their vision to the greatest light. Sagittarius wants to keep opening their perspective, to see and hold more, and to feel humanity as a whole. Think: Miley Cyrus, Nicki Minaj, and Zoë Kravitz.
Originally shared Nov 1, 2025 I was a little surprised when someone suggested a BITCH ring. I almost dismissed the idea as too crazy, but now that I see how many of you want a Lucky Bitch ring, and with all the positivity around Be the Bitch on social, I am thinking it’s necessary for me to make a BITCH piece. I am a nice person, but sometimes being “nice” makes me play small, and I don’t want to do that anymore. I want to use my voice. I want to stop being afraid that people will think I’m a Bitch. I am so over people-pleasing. I can’t make everyone happy, I’m not tequila! I want a reminder that asking for what I want and being assertive, just makes sense. So, stay tuned for the BITCH piece ✨COMING SOON✨.
WHAT’S IN A WORD?
LITZI is all about reclaiming language and the words that make you feel powerful. I love when a client orders something unique and a little shocking. I always love seeing my production team’s reaction to a new piece. If it makes them a little confused, and makes me a little uncomfortable, I know we are on to something. Hey, if it brings you joy, and it doesn’t isolate anyone or spread hate, I’m here for it! When my client ordered the SLUT ring, I knew I had to make it available to everyone! So, hey SLUTS – here is your ring. Enjoy it you gorgeous minx!
It’s getting colder outside. It’s time to pull out our coats and gloves…maybe even find a $20 bill in our pockets! The clocks fall back Sunday and as we get ready for darker nights, I’m feeling the need to sparkle! As we start prepping for the holidays, I am opening up the pre-order options for Moissanite pieces so that I have what you need, when you need it. Pre-order by November 15th, and you will have it on time for the Holidays!
I love you BITCHES!
XX
Lynda
HAPPY BIRTHDAY SCORPIOS! ♏
Scorpio: October 23–November 21
Sexy, intense and tenacious. Scorpio is the warrior(ess) who rises up from struggle triumphant! If this water sign falls, she will rise up to the light! Scorpio is self-healing, able to address trauma and emerges whole. Think: Tracee Ellis Ross, Emma Stone, Demi Moore and Frank Ocean.
Aaaah the joy of uprooting yourself, your family and your dog! August was BUSY to say the least. Now that we are a bit more settled after moving, and I have an office again, I can sit down to write this letter. Thank you for your patience! I am happy to be here. To have the time to check-in and think about what I want to share with you.
What’s new?
It’s funny because as a business owner, it can be hard to get perspective and recognize results. I am always in GO Mode. It is always about what’s next (a lot actually, so stay tuned!). But it is so important to celebrate the little wins. Like a happy client who is so excited to receive her personalized “FUCK ME” ring. How that ring inspired me to design a “FUCK IT” ring which is ✨COMING SOON✨. And so, I have to train myself to take a moment to say – Way to Go. You moved. You shipped all those orders. You got your son to camp and soccer practices and playdates…and you took time to enjoy the fruits of your labour for a moment.
Isn’t that what life is about right now? Taking a moment to enjoy the harvest? Literally, that amazing sweet summer corn. Those red ripe strawberries that are so incredibly juicy? That basil that you grew and makes even the simplest salad so freaking delicious!?
The more I go through life, the more I need to remind myself to take the pressure off. To slow down and remember that life is a Work in Progress. I may be living in boxes now, but they will eventually be opened, sorted and the contents put…somewhere. But I also see more reasons to acknowledge what a Lucky Bitch I am. To be rooted in routine again. For the sweet relief of my son being happy to go back to school. To see the cycle of the seasons, and all they produce for us to enjoy. Change may at times be scary, but hey, No Risk, No Magic, right?
I hope you are enjoying a return to routine, and enjoying the fruits of your labour as they burst forth.
XX
Lynda
HAPPY BIRTHDAY VIRGO! ♍
Virgo: August 23–September 22
The devoted one. Described as a perfectionist, this earth sign is selfless in service using practical tools where they are needed. There is a beauty to Virgo who creates sacred spaces wherever they go. Virgo says “Let’s talk about meaningful things.” Think: Beyoncé, Zendaya and Amy Poehler.
